The Bakery London

We bridge the worlds of brands and tech start ups


We've created a different type of Accelerator Programme, were brands and tech companies get new stuff to market together. It's for bands who want innovation done, not just talked about. It's a low cost and low risk model that gets tech to trial market . fast.

The Process


Inspiration Day


Your brief + £50K Budget 

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Matchmaking day


Speed Date With Tech Companies 

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Accelerator Day


Co-create trial markets 

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An example of The Trial:


How can Knorr help people answer 'What's for dinner tonight' via feature phones? Through the Unilever Foundry, Knorr partnered with Digital Genius to answer this question in South Africa...and now we're looking at scaling this model in markets around the world.

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What do people say about us?


"THE BAKERY IS LIKE R&D ON STEROIDS" MARTIN FRANCIS, HOUSE OF FRASER


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Heinz@TheBakery "A Quick Efficient Process With People We Wouldn't Normally Meet


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"The Bakery do all the Heavy Lifting For Us", Jeremy Basset (Unilever)


"What's great about the Bakery is they do all the heavy lifting for us.......they find some very interesting start ups and we work out the right ones for (our) brands to work with"

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Meet The Team


The Bakery London