Our vision is for people to grow and benefit from their relationship with us and pay-it-forward to those they care about.

The term "pay it forward" was popularized by Robert A. Heinlein in his book Between Planets, published in 1951. Heinlein both preached and practiced this philosophy; now the Heinlein Society, a humanitarian organization founded in his name, does so, attributing the philosophy to its various efforts, including Heinlein for Heroes, the Heinlein Society Scholarship Program, and Heinlein Society blood drives.