SM Culture Universe
what is smcu?
SM Entertainment founder Lee Soo Man revealed that the new girl group aespa was the first project in the SM Culture Universe (SMCU). This new universe concept finally answered fans’ questions regarding the interesting connections they found throughout different SM Entertainment artists’ comebacks. SM Entertainment’s CEO Lee Sung Soo recently held an opening keynote speech at the global startup festival COMEUP 2020 to talk in detail about the new universe storyline and what to expect from SM Entertainment in the near future.
In regards to SMCU, “SMCU is not simply a storyline that is interpreted as a symbol or metaphor, but through storytelling contents that include attractive characters and stories through the artists’ music.”
aespa 에스파 'ep1. Black Mamba' - SM Culture Universe
aespa 에스파 ‘ep2. Next Level’ – SM Culture Universe
They revealed that aespa was the start of this storyline project and will continue throughout the other artists such as EXO, Red Velvet, NCT, etc. Siwon concluded his speech by asking everyone to continue to support and show interest in the new SM Entertainment content. “SM Entertainment has been presenting a vision for future entertainment for the past 25 years. Please continue to show interest in SM Entertainment, who will lead in promoting K-Pop around the world through our ‘made by SM’ content.”