Our project
Society&Social – International Exhibition of Social Advertising,
is a versatile and innovative integrated event allowing interaction
between citizens and communication,
between students and professionals,
between social claims and possible solutions,
thus aiming for the development of
a New Culture of Solidarity

the Project

The Society&Social project
is centered on the Development of a Culture of Solidarity through the diffusion of International Exhibitions of Social Advertising.
The event has always aimed at the involvement of professionals working in the communication domain by holding meetings and exhibitions in various cities, in order to stimulate the conception of more inventive and effective messages.

Since 2013, exhibitions - that make a significant impact on visitors - have also the new purpose of a deeper involvement of citizens, who are the final addressee of the messages. They are invited to vote and so given in fact the leading role in the event, which in turn provides a valuable feedback and allows the assignment
of the “Society&Social Award”.

3.500 public service advertising campaigns
8 Media Areas: Film, Press, Outdoor, Unconventional, Integrated,
Promo, Radio, Web
over 2.000 Advertising Agencies, NGO, Non-Profit Associations represented
65 Represented countries
45 Society&Social Exhibitions held in 15 cities
over 25,000 estimated visitors

From 2008 Society&Social has started an international programme of exhibitions with a first date in Barcelona and then , in 2010, in Miami.

View gallery

the Archive

SOCIETY&SOCIAL can rely on an archive of International Public awareness campaigns including thousands of social ads created by
Advertising Agencies, Associations, NGOs and Public Institutions
in more than 65 countries around the world.
The ADEE Association, active since 1991, first with the organization of the Ad Spot Non-Profit - the unique Award entirely dedicated to social communication - is now constantly committed to gather, catalogue, update and offer this exclusive Archive to the public, through Society&Social, in order to highlight the commitment in the pursuit of inventive and effective solutions to make the general public aware of social issues.

The themes

(prevention and research, blood and organs donation, AIDS, drugs and alcohol abuse prevention, road safety)

Society and Rights
(civic education, against death penalty and torture, against violence, solidarity, integration, fundraising)

(animals protection, water protection, recycle, re-use)


Public , political and religious communication


(prevention and research, blood and organs donation, AIDS, drugs and alcohol abuse prevention, road safety)

View gallery

Play video

Society and rights

(civic education, against death penalty and torture, against violence, solidarity, integration, fundraising)

View gallery

Play video


(animals protection, water protection, recycle, re-use)

View gallery

Play video


Angola, Argentina, Armenia, Australia , Austria, Bosnia-Herzogovina, Belgium , Brasil, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hong-Kong, Hungary, India, Indonesia, Ireland Israele, Italy, Japan, Kroazia, Kuwait, Lebanon, Lettonia, Malaysia, Marocco, Mauritius, Mexico, Mozambico, New Zealand, Nigeria, Norway, Perù,Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Singapore, Slovak Republic, Slovenia, South Africa, South Korea, Spain, Sweden Switzerland, Thailand, The Netherlands, The Philippines, Turkey, Ukraine, United Arab Emirates, USA, Vietnam.

who we are

ADEE - AD EUROPEAN EVENTS, is a cultural non-profit association
founded in Florence in 1991, which has set itself the goal of contributing to the growth of the Culture of Solidarity, through international recognition that awards the more effective Social Communication by organizing opportunities for discussion for professionals involving in the same time companies, institutions, training, universities and, above all, ordinary citizens.

Since 1991, promotes and organizes the Festival Ad Spot Non-Profit, a Festival dedicated exclusively to public awareness communication. From 2000, the project was completed by SOCIETY & SOCIAL - Travelling Exhibition of social communication campaigns.

President ADEE is Pier Federico Leone, professional, for a long time, in advertising.

ADEE was rewarded by the Regione Lombardia (Regional government of Lombardia)
for its efforts in favor of communication.

High Patronage of the President of the Italian Republic
with the granting of presidential plaque in 2010, 2011, 2012 and 2013