VALERIA BODANZA

PROFESSIONAL PORTFOLIO
Marketing | Communication | Branding |
ADV & MEDIA

2005-2023

A
MULTI-
FACETED
APPROACH

ART &
TECHNOLOGY
for a
SUSTAINABLE
GROWTH

A MULTIDISCIPLINARY
MINDSET

DRIVEN BY VALUES AND A CREATIVE VISION

"NOTHING LIKE
A LITTLE
JUDICIOUS
LEVITY"
(R. L. Stevenson)

INSPIRATION COMES FROM
THE UNCONSCIOUS,
ART AND CULTURE

FROM TECHNOLOGY AND UNUSUAL PERSPECTIVES

AND FROM DATA

PORTFOLIO FROM 2005

BRANDING
(DESIGN FIELD)

MARZORATI RONCHETTI
INTERNATIONAL LUXURY

> online brand image
> content building
> story telling
> events

RON ARAD @ DELLA VALLE BUILDING

BRANDING
(ART FIELD)

MILLY POZZI ART GALLERY

> corporate image
> events
> catalogues
> website
> relations

SPAGNULO @ POZZI ARTE

BRANDING
(PUBLISHING AND FMCG FIELD)

SMEMORANDA,
THE MOST BELOVED SCHOOL DIARY

> brand image and comms
> advertising and media strategy
> events
> licensing
> media relations
> digital and integrated campaigns

ADV CAMPAIGNS:
CONCEPT + MEDIA STRATEGY +
MANAGEMENT

"SMEMO STREET ART" | 2012
A FORMAT AWARDED BY THE MINISTRY OF YOUTH POLICIES

CROSS MEDIA CAMPAIGN INVOLVING:
MUNICIPALITIES, THIRD SECTOR, SCHOOLS, URBAN WALLS, STREET ARTISTS, VIDEOS, PAPERS, SOCIAL MEDIA
> HIGH KPIs: 300K VIEWS ON YOUTUBE!

ADV CAMPAIGNS:
VIDEO PRODUCTION
AND COPYWRITING

Stop Motion Video
and Post Production
by LATERAL FILM

PAO & WILLOW | MILAN

STREET ART + VIDEO + SOCIAL
>> A GREEN, FUNNY WORLD <<

Play video

NAIS | MILAN

STREET ART + VIDEO + EVENT
>> WOMEN POWER <<

Play video

Caputo and Russo | Naples

STREET ART + VIDEO + ADV
>> A GREEN WORLD <<

Mr Fjodor | Turin

STREET ART + VIDEO + SOCIAL
>> RELIGIOUS TOLERANCE <<

Play video

Jacurci and Mr Thoms | Rome

STREET ART + VIDEO + SOCIAL
>> A PEACEFUL WORLD <<

BRAND EXTENSION:
GRAPHICS
+ PROJECT MGMT
+ CONTRACTS

SMEMO & DERBY BLUE,
THE ICONIC
FRUIT JUICE

BRAND BUILDING:

CONCEPT
+ DESIGN

"ODD MILAN"
the unconventional
urban side of the city

BRAND BUILDING:

NETWORKING
+ DVPT

"ODD MILAN"

MEANS
SPECIAL EXPERIENCES

AS FAR AS
FOOD, ART, SCIENCE,
AND SHOPPING

BRAND BUILDING:

SOCIAL MEDIA

BRAND EXTENSION:
LICENSING

I ENHANCE THE BRAND VALUES THROUGH NEW ITEMS,
FUNCTIONS, CUSTOMER EXPERIENCES and DESIGNs

BRAND GRAPHICS:
STYLEGUIDES

A THOUROUGH INSIGHT INTO THE SYSTEM OF VALUES, ITS DRIVING FORCE, STYLE, AND INSPIRATIONS.

BRAND EXTENSION:
ECO-FRIENDLY MERCHANDISING

MYRIADS OF IDEAS AND GADGETS
FROM TECH TO GREEN TO "ODD"

EVENTS'
DESIGN

GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING

EDUCATION:
BUSINESS ENGLISH

CRASH COURSES,
A NEW APPROACH
TO LEARNING

BUSINESS COACHING

I HELP FIRMS AND BRANDS REACHING THEIR GOALS,
INCREASING REPUTATION AND ACHIEVING GREATER RESULTS.

CONSULTING:
SUSTAINABILITY,
ESG, EFFICIENCY

I AM A LEAD AUDITOR
AS FOR THE STANDARD
UNI EN ISO 9001:2015

I AM A SCHOLAR OF
SA 8000:2014
ESG PARAMETERS
SUSTAINABILITY
ACCOUNTABILITY
ENERGY PERFORMANCE CONTRACT
(WITH E.S.COs PARTNERS)