BODANZA & BODANZA

A CREATIVE ATELIER in MILAN
Strategy | Branding | Education

2021

A
MULTIFACETED
FIRM

Specialized in
MARKETING
BRANDING
TRAINING
EFFICIENCY

A CREATIVE ATELIER

DRIVEN BY VALUES AND A CREATIVE VISION

"NOTHING LIKE
A LITTLE
JUDICIOUS
LEVITY"
(R. L. Stevenson)

WE DRAW INSPIRATION FROM THE UNCONSCIOUS,
ART AND CULTURE

FROM TECHNOLOGY AND UNUSUAL PERSPECTIVES

AND FROM DATA

AND WE TRANSLATE IT
INTO INNOVATIVE,
AND TAILOR-MADE PROJECTS

(A BRIEF SELECTION BEGINNING FROM 1998)

BRANDING
EVENTS
CREATIVITY
ADV CAMPAIGNS
DIGITAL
VIDEO
PR
TRAINING

IN VARIOUS FIELDS:
1. DESIGN

MARZORATI RONCHETTI
INTERNATIONAL LUXURY

> online brand image
> content building
> story telling
> events

RON ARAD @ DELLA VALLE BUILDING

2. CONTEMPORARY ART

MILLY POZZI ART GALLERY

> corporate image
> events
> catalogues
> website
> relations

SPAGNULO @ POZZI ARTE

3. ICONIC BRANDS
COMMUNICATION

SMEMORANDA,
THE MOST BELOVED SCHOOL DIARY

> brand image and comms
> advertising and media strategy
> events
> licensing
> media relations
> integrated campaigns

4. ADV CONCEPTS AND VIDEOS

"SMEMO 4 THE URBAN CREATIVITY" | 2012
A BRAND NEW FORMAT
AWARDED BY THE MINISTRY OF YOUTH POLICIES

CROSS MEDIA CAMPAIGN INVOLVING:
MUNICIPALITIES, THIRD SECTOR, SCHOOLS, URBAN WALLS, STREET ARTISTS, VIDEOS, PAPERS, SOCIAL MEDIA
> HIGH KPIs: 300K VIEWS ON YOUTUBE!

CREATIVE CONCEPT:
WHAT ARE U DREAMING OF?

STUDIO BODANZA SIGNED:
Concept, Creative Direction,
Production and Media Buying

Stop Motion Video and Post Production
LATERAL FILM

PAO & WILLOW | MILAN

STREET ART + VIDEO + SOCIAL
>> A GREEN, FUNNY WORLD <<

Play video

NAIS | MILAN

STREET ART + VIDEO + EVENT
>> WOMEN POWER <<

Play video

Caputo and Russo | Naples

STREET ART + VIDEO + ADV
>> A GREEN WORLD <<

Mr Fjodor | Turin

STREET ART + VIDEO + SOCIAL
>> RELIGIOUS TOLERANCE <<

Play video

Jacurci and Mr Thoms | Rome

STREET ART + VIDEO + SOCIAL
>> A PEACEFUL WORLD <<

5. BRAND STRETCHING

CONCEPT:
A MYTH MEETS TASTE

STUDIO BODANZA SIGNED:
Concept, Digital Research,
Creative Direction, Management

6. FOOD
DISTRI-
BUTION

CONCEPT: ODD CITIES
(ODD MILAN)

STUDIO BODANZA SIGNED:
Concept, Brand building,
Digital strategy,
E-commerce
and FB (/oddmilan)

7. MERCHAN-
DISING

8. NETWORKING

9. LICENSING

WE TRANSLATE THE BRAND ISSUES INTO NEW ITEMS,
AND WE FIND THE PARTNERS TO CREATE THEM.

10. STYLEGUIDES

SYSTEM OF VALUES, INSPIRATIONS AND STYLES FOR A NEW BRAND LINKED TO STEVE JOBS.

11. MERCHANDISING

MYRIADS OF IDEAS AND GADGETS
FROM TECH TO GREEN TO "ODD"

12. EVENTS
(IN AMAZING
VENUES)

13. EDUCATION

"BIZ ENGLISH IN MILAN"
IS A STUDIO BODANZA'S BUSINESS UNIT
BASED ON A NEW APPROACH
TO LEARNING:
CRASH COURSES
VERTICAL TRAINING
LEARNING BY DOING

IN ADDITION,
TRANSLATING, INTERPRETING,
PUBLIC SPEAKING SEMINARS,
AND COACHING

Public Speaking seminars
for Executives and Professionals
to effectively deliver
presentations and speeches.

Coaching courses for Managers

SHARE BEST PRACTICES, TOOLS AND MODELS,
AND LEARN HOW TO ESTABLISH CLEAR EXPECTATIONS AND ACCOUNTABILITY, ASSESS PERFORMANCE, BUILD AWARENESS, AND GET GREATER RESULTS.