VALERIA BODANZA


PROFESSIONAL PORTFOLIO
Marketing | Communication | Branding |
Business Coaching & Project management



2023

A
MULTI-
FACETED
APPROACH


ART &
TECHNOLOGY
for a
SUSTAINABLE
GROWTH


A MULTIDISCIPLINARY
MINDSET



DRIVEN BY VALUES AND A CREATIVE VISION



"NOTHING LIKE
A LITTLE
JUDICIOUS
LEVITY"
(R. L. Stevenson)


INSPIRATION COMES FROM
THE UNCONSCIOUS,
ART AND CULTURE



FROM TECHNOLOGY AND UNUSUAL PERSPECTIVES



AND FROM DATA





BRANDING
(DESIGN FIELD)


MARZORATI RONCHETTI
INTERNATIONAL LUXURY

> online brand image
> content building
> story telling
> events



BRANDING
(ART FIELD)


MILLY POZZI ART GALLERY

> corporate image
> events
> catalogues
> website
> relations


BRANDING
(PUBLISHING AND FMCG FIELD)


SMEMORANDA,
THE MOST BELOVED SCHOOL DIARY

> brand image and comms
> advertising and media strategy
> events
> licensing
> media relations
> digital and integrated campaigns



ADV CAMPAIGNS:
CONCEPT + MEDIA STRATEGY +
MANAGEMENT


"SMEMO STREET ART" | 2012
A FORMAT AWARDED BY THE MINISTRY OF YOUTH POLICIES

CROSS MEDIA CAMPAIGN INVOLVING:
MUNICIPALITIES, THIRD SECTOR, SCHOOLS, URBAN WALLS, STREET ARTISTS, VIDEOS, PAPERS, SOCIAL MEDIA
> HIGH KPIs: 300K VIEWS ON YOUTUBE!


ADV CAMPAIGNS:
VIDEO PRODUCTION
AND COPYWRITING



Stop Motion Video
and Post Production
by LATERAL FILM

PAO & WILLOW | MILAN


STREET ART + VIDEO + SOCIAL
>> A GREEN, FUNNY WORLD <<


Play video

NAIS | MILAN


STREET ART + VIDEO + EVENT
>> WOMEN POWER <<


Play video


Play video

Caputo and Russo | Naples


STREET ART + VIDEO + ADV
>> A GREEN WORLD <<

Mr Fjodor | Turin


STREET ART + VIDEO + SOCIAL
>> RELIGIOUS TOLERANCE <<


Play video


Play video

Jacurci and Mr Thoms | Rome


STREET ART + VIDEO + SOCIAL
>> A PEACEFUL WORLD <<

BRAND EXTENSION:
GRAPHICS
+ PROJECT MGMT
+ CONTRACTS



SMEMO & DERBY BLUE,
THE ICONIC
FRUIT JUICE


BRAND BUILDING:

CONCEPT
+ DESIGN


"ODD MILAN"
the unconventional
urban side of the city


BRAND BUILDING:

NETWORKING
+ DVPT


"ODD MILAN"

MEANS
SPECIAL EXPERIENCES

AS FAR AS
FOOD, ART, SCIENCE,
AND SHOPPING


BRAND BUILDING:

SOCIAL MEDIA



BRAND EXTENSION:
LICENSING


I ENHANCE THE BRAND VALUES THROUGH NEW ITEMS,
FUNCTIONS, CUSTOMER EXPERIENCES and DESIGNs


BRAND GRAPHICS:
STYLEGUIDES


A THOUROUGH INSIGHT INTO THE SYSTEM OF VALUES, ITS DRIVING FORCE, STYLE, AND INSPIRATIONS.


BRAND EXTENSION:
ECO-FRIENDLY MERCHANDISING


MYRIADS OF IDEAS AND GADGETS
FROM TECH TO GREEN TO "ODD"







EVENTS'
DESIGN



GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING




GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING


GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING




GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING






GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING




GRAPHIC DESIGN
AND MULTIMEDIA PUBLISHING


EDUCATION:
BUSINESS ENGLISH


CRASH COURSES,
A NEW APPROACH
TO LEARNING


BUSINESS COACHING


I HELP FIRMS AND BRANDS REACHING THEIR GOALS,
INCREASING REPUTATION AND ACHIEVING GREATER RESULTS.


CONSULTING:
SUSTAINABILITY,
ESG, EFFICIENCY


I AM A LEAD AUDITOR
AS FOR THE STANDARD
UNI EN ISO 9001:2015

I AM A SCHOLAR OF
SA 8000:2014
ESG PARAMETERS
SUSTAINABILITY
ACCOUNTABILITY
ENERGY PERFORMANCE CONTRACT
(WITH E.S.COs PARTNERS)


LOYAL, COMMITTED, DRIVEN BY
STRONG VALUES,
I ALWAYS STRIVE FOR
HIGHER SOLUTIONS



TUTORING, NOT JUST CONSULTING
KPIs FIRST
EFFECTIVE SERVICES
ON SUCCESS-FEE MODELS
CUTTING EDGE IDEAS
CSR/ESG VALUES
FOCUS ON QUALITY


MEET ME FACE TO FACE
AND TEST ME
ON CHALLENGING PROJECTS.




valeria@bodanza.it - www.bodanza.it - +39 338 4752670


THANK YOU!