VALERIA BODANZA


Communication | Branding | Education






2021

A
MULTIFACETED
APPROACH


Specialized in
COMMUNICATIONS
BRANDING
TRAINING
EFFICIENCY


A CREATIVE MINDSET



DRIVEN BY VALUES AND A CREATIVE VISION



"NOTHING LIKE
A LITTLE
JUDICIOUS
LEVITY"
(R. L. Stevenson)


I DRAW INSPIRATION FROM THE UNCONSCIOUS,
ART AND CULTURE



FROM TECHNOLOGY AND UNUSUAL PERSPECTIVES



AND FROM DATA



I TRANSLATE IT
INTO INNOVATIVE,
AND TAILOR-MADE CAMPAIGNS
AND PROJECTS


(A BRIEF SELECTION BEGINNING FROM 1998)

BRANDING
EVENTS
CREATIVITY
ADV CAMPAIGNS
DIGITAL
VIDEO
PR
TRAINING


1. DESIGN


MARZORATI RONCHETTI
INTERNATIONAL LUXURY

> online brand image
> content building
> story telling
> events



2. CONTEMPORARY ART


MILLY POZZI ART GALLERY

> corporate image
> events
> catalogues
> website
> relations


3. ICONIC BRANDS
COMMUNICATION


SMEMORANDA,
THE MOST BELOVED SCHOOL DIARY

> brand image and comms
> advertising and media strategy
> events
> licensing
> media relations
> integrated campaigns



4. ADV CONCEPTS AND VIDEOS


"SMEMO 4 THE URBAN CREATIVITY" | 2012
A BRAND NEW FORMAT
AWARDED BY THE MINISTRY OF YOUTH POLICIES

CROSS MEDIA CAMPAIGN INVOLVING:
MUNICIPALITIES, THIRD SECTOR, SCHOOLS, URBAN WALLS, STREET ARTISTS, VIDEOS, PAPERS, SOCIAL MEDIA
> HIGH KPIs: 300K VIEWS ON YOUTUBE!




CREATIVE CONCEPT:
WHAT ARE U DREAMING OF?


STUDIO BODANZA SIGNED:
Concept, Creative Direction,
Production and Media Buying


Stop Motion Video and Post Production
LATERAL FILM

PAO & WILLOW | MILAN


STREET ART + VIDEO + SOCIAL
>> A GREEN, FUNNY WORLD <<


Play video

NAIS | MILAN


STREET ART + VIDEO + EVENT
>> WOMEN POWER <<


Play video


Play video

Caputo and Russo | Naples


STREET ART + VIDEO + ADV
>> A GREEN WORLD <<

Mr Fjodor | Turin


STREET ART + VIDEO + SOCIAL
>> RELIGIOUS TOLERANCE <<


Play video


Play video

Jacurci and Mr Thoms | Rome


STREET ART + VIDEO + SOCIAL
>> A PEACEFUL WORLD <<

5. BRAND STRETCHING


CONCEPT:
A MYTH MEETS TASTE

Concept, Digital Research,
Creative Direction, Management


6. URBAN
CULTURE



7. FOOD
EXPERIENCE


CONCEPT: ODD CITIES
(ODD MILAN)

STUDIO BODANZA SIGNED:
Concept, Brand building,
Digital strategy,
E-commerce
and FB (/oddmilan)


8. NETWORKING



9. LICENSING


WE TRANSLATE THE BRAND ISSUES INTO NEW ITEMS,
AND WE FIND THE PARTNERS TO CREATE THEM.


10. STYLEGUIDES


SYSTEM OF VALUES, INSPIRATIONS AND STYLES FOR A NEW BRAND LINKED TO STEVE JOBS.


11. MERCHANDISING


MYRIADS OF IDEAS AND GADGETS
FROM TECH TO GREEN TO "ODD"







12. EVENTS
(IN AMAZING
VENUES)



13. EDUCATION
>> BUSINESS ENGLISH


"BIZ ENGLISH IN MILAN"
IS A STUDIO BODANZA'S BUSINESS UNIT
BASED ON A NEW APPROACH
TO LEARNING:
CRASH COURSES
VERTICAL TRAINING
LEARNING BY DOING

IN ADDITION,
TRANSLATING, INTERPRETING,
PUBLIC SPEAKING SEMINARS,
AND COACHING


>> PUBLIC SPEAKING SEMINARS



>> COACHING


LEARN HOW TO ESTABLISH CLEAR EXPECTATIONS AND ACCOUNTABILITY,
BUILD AWARENESS, AND GET GREATER RESULTS.


14. ENERGY EFFICIENCY PROJECTS


PROCESS ANALYSIS
ENERGY CONSUMPTION DIAGNOSIS
EFFICIENCY PROJECT
ENERGY PERFORMANCE CONTRACT
(WITH E.S.COs PARTNERS)


I ALWAYS STRIVE FOR
HIGHER SOLUTIONS



TUTORING, NOT JUST CONSULTING
SUCCESS FEE MODELS
KPIs FIRST
EFFECTIVE SERVICES
CUTTING EDGE IDEAS
CSR VALUES
QUALITY CONTROL


MEET ME FACE TO FACE
AND FIND OUT MORE.
THANK YOU!




valeria@bodanza.it

BODANZA & BODANZA