PORTFOLIO


VALERIA BODANZA

Marketing and Strategy,
Licensing and Development,
Integrated Communication
SPECIALIST


* 2016 *




I AM an ENTHUSIAST, PRAGMATIC AND SEASONED
MARKETING SPECIALIST


STRENGHTS:
15-20 YEARS' EXPERIENCE
SEVERAL CONSULTING DOMAINS
AND MARKET SECTORS
HOLISTIC VISION
COMPREHENSIVE APPROACH
FROM STRATEGY TO ACTIONS
CROSS-MEDIA

WEAKNESSES:
NOT DIGITAL NATIVE but... EXPERT
SMALL BUDGETS but... VERY GOOD AT MANAGING

MARZORATI RONCHETTI


INTERNATIONAL DESIGN AND LUXURY

> online brand image
> content building
> story telling




MASTER PUBLISHING


ITALIAN LEADING ICT MAGAZINES

> marketing strategy
> business dvpt



MILLY POZZI
ART GALLERY


CONTEMPORARY ART

> corporate image
> events
> catalogues
> website
> relations



SMEMORANDA


ITALIAN LEADING SCHOOL DIARY

> brand image and comms
> advertising and media strategy
> events
> licensing
> media relations



FOCUS on


UNVEILING THE INNER VALUES

UNCONVENTIONAL COMMUNICATION

INTEGRATION


AN EXAMPLE AMONGST MANY:
"SMEMO 4 THE URBAN CREATIVITY" | 2012


PILOT I CREATED AND DEVELOPED,
AWARDED BY THE MINISTER OF YOUTH.

MILAN, ROME, TOURIN AND NAPLES.


THE PROJECT HAPPILY JOINED DIFFERENT THEMES:
ENVIRONMENT, PUBLIC SPACES, MEDIA, YOUNG PEOPLE AND URBAN CULTURE.
300K VIEWS ON YOUTUBE!

NEW IDEAS AND MECHANICS


THE COMMUNITIES INVOLVED.

THE VALUES AND ARTISTS ENHANCED.

THE LEGAL ART PROTECTED.

URBAN CREATIVITY IS A HEALTHY PROMOTION OF THE COLLECTIVE INTERESTS THROUGH UNUSUAL BUT RECOGNISABLE CODES AND AESTHETICS.

WHAT ARE U
DREAMING OF?


Pao and Willow | Milan


Play video


Nais | Milan


Play video


Play video


Caputo and Russo | Naples


Mr Fjodor | Tourin


Play video


Play video


Jacurci and Mr Thoms | Rome

BRAND STRETCHING THROUGH LICENSING:
FROM THE SCHOOL DIARY TO A NEW FRUIT DRINK







ODD MILAN


THE NEWEST
URBAN MKTG
PROJECT

> CONCEPT
> IMAGE
> WEBSITE


ODD MILAN


E-COMMERCE


ODD MILAN


SOCIAL MEDIA


BUSINESS ENGLISH


ENGLISH SCHOOL

WEBSITE and
SOCIAL MEDIA



STAY HUNGRY
STAY FOOLISH


THE NEW BRAND
FROM STEVE JOBS' QUOTE

BRANDBOOK
and SOCIAL MEDIA




STYLEGUIDE
and LICENSING
FEATURES

MERCHANDISING


UMPTEEN IDEAS AND GADGETS
FROM TECH TO GREEN TO ODD



I AM
APPLYING
for




TEMPORARY MANAGEMENT
BUSINESS DEVELOPMENT
MARKETING MANAGEMENT
COMMUNICATION STRATEGY
EXTENSION THROUGH LICENSING
BRAND MANAGEMENT
INTEGRATED PLANS
DIGITAL CAMPAIGNS
QUALITY CONTROL
NETWORKING
KPIs


I OFFER
HIGHER SOLUTIONS



CUTTING EDGE PROJECTS

NEW BUSINESS MODELS

FOCUS ON KPIs

CSR VALUES

I GUARANTEE


UNEXPECTED PERSPECTIVES
CONSISTENT GROWTH
GREAT OUTCOME
SAVINGS