I was a New York City gal, who was all about heels," says VIAJIYU founder Nicole Still.
"Then, I started traveling for work six months out of the year to Asia. I would go to Mumbai, Shanghai and Beijing every 3 months for my day job, as well as Tokyo, Hong Kong and Seoul. It's impossible to take the road less traveled in a pair of high heels.
I learned the hard way in Tokyo in April 2012, when my friend Lauren and I couldn't find a restaurant on our first night in Tokyo after Google maps failed us. And, I made the mistake of wearing high heels.
Now, I don't travel anywhere without flats on my feet and high heels in my bag.
It's tough to walk the uneven sidewalks of cities like Mumbai. Or, catch a flight on time when your 30 minutes walk from the departure gate in the biggest airports in the world.
Today's modern woman needs a stylish pair of flat shoes to see the world and take the road less traveled. And, Havaianas - which I love - aren't so great in Korean winter."
So this is the story behind the creation of a luxury, Italian flats brand, where East meets West, old meets new and trailblazing women can design something one of a kind.
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